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The importance of laser marking machine in product anti-counterfeiting

by:Leadtech Coding     2021-11-04

Do you know the importance of laser marking machine in product anti-counterfeiting? Follow the laser marking machine manufacturer Laser Technology Co., Ltd. to take a look.

The significance of the product anti-counterfeiting mark lies in the brand of the product, allowing consumers to maintain their own brand.

Many companies do not have a deep understanding of anti-counterfeiting technology. They simply understand that it is a non-imitable, product ID card, just like our personal ID card.

The anti-counterfeiting technology of the product should be tailor-made. For each product, the anti-counterfeiting mark that conforms to the product's own characteristics is designed to be the anti-counterfeiting mark that can really solve the problem, rather than just making it in vain.

It is the most common anti-counterfeiting technology to mark important information such as proprietary barcodes, two-dimensional codes, brands, and logos by laser marking machines.

The laser marking machine is a relatively mature laser marking technology at this stage. The patterns marked by it are very fine. The lines of the bar code can reach the millimeter to micron level, and the bar code can be printed on the product accurately. It does not affect the object itself.

Many businesses worry that the anti-counterfeiting code will become obscured over time or affected by external factors. This worry is completely redundant. This will not happen with laser marking. Its marking is permanent. Sexual, has a certain anti-counterfeiting effect.

It is worth noting that it is not a laser marking machine that can mark on different materials. For example, the fiber laser marking machine is suitable for any metal (non-metal) material, and the CO2 laser marking machine is suitable for most non-metallic materials. Metal materials, and UV laser marking machines are more suitable for the high-end market of ultra-fine processing, such as LCD liquid crystal glass two-dimensional code marking, glassware surface drilling, metal surface coating marking, etc.... Merchants are choosing lasers When marking machine, you must choose laser marking machine products according to your actual needs.

Everyone should know that the anti-counterfeiting data of the laser marking machine can be in plaintext, bar code, two-dimensional code and other forms. These forms have corresponding reading equipment, which can reduce the time difference of manual input to a certain extent. , As a carrier of anti-counterfeiting data is really suitable.

So, what is the importance of the laser marking machine in the application of product anti-counterfeiting? 1. It adds a selling point to the product, enhances the brand image, enhances the brand awareness of the product, and is trusted by consumers.

2. Let the products have levels and have a certain promotion effect on sales. Compared with some products without anti-counterfeiting labels, consumers are more willing to buy products with anti-counterfeiting labels.

3. It can advertise the product invisibly and reduce the cost of publicity. When we check whether the product is genuine, we can immediately know which company it belongs to.

4. Goods can be managed better. The existence of anti-counterfeiting marks is equivalent to adding a bar code to the goods, which is convenient for merchants to better understand the product information during management.

5. Enhance the image of the company and combat piracy. The existence of anti-counterfeiting marks gives the uniqueness of the products, and there is nowhere to hide counterfeit products.

The anti-counterfeiting mark is not only a simple mark, but also a product marketing tool, which is also a big selling point of the anti-counterfeiting mark.

The use of anti-counterfeiting labels provides consumers with a guarantee. The anti-counterfeiting labels allow consumers to purchase safe and healthy products. Its advantages and value are far more than that.

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