Chinese wine enters a new phase of digital marketing

China is the oldest country that manufactures wine, and it is also the first country to use rice and grain for the brewing process. Therefore, the word 'wine' The combination of the rice classics

The water dripped from the sun to produce wine, this is the origin of the 'wine' culture.

There was a poem about apricot blossom spring. The sentence 'shepherd boy refers to apricot blossom spring' made Shanxi's Fenjiu enter many consumers.

In the buying frenzy of Fenjiu, it once occupied the vast majority of the market share. With the rise of Fenjiu, more counterfeiters have come up with the idea of u200bu200bFenjiu, and more The influx of fake wine into the market caused a sensation, the 'fake wine caseToo many, difficult to distinguish, cause serious economic losses to the Fenjiu industry.

After learning from the pain, since 2015, Fenjiu began to implement the setting of relevant anti-counterfeiting labels, cracking down on counterfeiting and counterfeiting dealers, introducing a food traceability system, and purchasing raw materials for inspection

The four major links of production process control, product factory inspection, and product factory sales are effectively monitored to realize the product traceability system and trace the traceability system of materials, quantities and people

To control the brand position in the market.

Tracing the objects

Each process of the raw and auxiliary materials will be collected and traced one by one. .

Trace the quantity

Carry out the quality and quantity traceability tracking system in the reproduction process to ensure that every link is Within the scope of supervision.

Trace people back

Carry out corresponding personnel monitoring on incoming and outgoing products and sales circulation channels to ensure that the entire link is in Within the tracking range, prevent counterfeiters from collaborating with goods, and at the same time, establish product information inquiry, etc., and carry out corresponding recall preparation plans for problematic products.

As of 2016, Fenjiu has carried out a total of more than 1.2 million retrospective markings on the wine products produced, which has improved the company's image in the society.

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