Two-dimensional inkjet printer for promotional product packaging

Two-dimensional cij printer for promotional product packaging

The total number of mobile phone users in China has reached 1.29 billion, and the number of mobile Internet users has reached a new high, with the total number reaching 883 million. Under the influence of new Internet interactive methods such as red envelopes, sweeping sweepstakes and sweeping codes plus discounts, the use of big data to make products and brand promotion has become an important part of a series of market activities for fast-selling products such as food and beverages.

The promotion model that matches with the mobile internet is generally based on promotional codes. These promotional codes take many forms, and customers can be linked to specific websites by scanning the codes; Or with a specific letter code, each package is attached with a unique code, and consumers win prizes based on the lost code. These promotional codes appear either on the original packaging of the product or on the secondary packaging, making it easy for consumers to read.

Several operating modes of promotional codes

1. Attract attention

Food, beverages The competition in the industry is very fierce. Among the dazzling array of products, the products under promotional activities are more likely to attract the attention of consumers, making the products stand out on the shelves and attract consumers to buy. These promotional codes associated with mobile Internet, as well as online and offline promotional activities, link consumers with innovative market activities, and are a bridge between offline and online activities.

2. Interact with consumers

The core of promotional activities, and even the mobile Internet wave, is the consumer. The use of promotional codes is for the customers to take action The powerful tool, simple to operate, more likely to cause active consumer interaction. Creative promotional activities, whether inviting consumers to design their own product packaging or providing opportunities to win prizes, will help you improve brand memory.

3 Improve consumer loyalty

Establishing a close relationship with consumers often means that consumers will have higher brand loyalty. Through certain marketing activities, consumers who become product fans or corporate members can more easily develop the habit of buying brands and products for a long time. Consumers’ effective contact methods also help companies establish strong connections with them, which often has unexpected effects.

4Expand the consumer database

Promo codes, especially promo codes that integrate consumer interaction behavior, will also help you further Expand the customer information database to cover consumer age, gender, and address information. These detailed consumer information can help companies plan and execute various promotional activities more targeted.

Then the question is: How to print these promotional codes on food and beverage packaging?

The point is, Never underestimate the challenges of devices that print promo codes on packaging. 100% clarity must be achieved on the packaging, and the production line speed must be matched to ensure that it does not conflict with the product traceability code and the best use date.

Because promotional codes sometimes need to be unique to customers, enterprises also need to establish systems to support thousands or even millions of levels in a very short period of time Different codes. Need to consider whether to print the code directly in the packaging stage, or to add the code printing process in the subsequent production links.

To make the right choice, you need to comprehensively consider the industry, the type of promotion, and the production and packaging process. The best way is to contact a professional coding and marking supplier for you The production and operation of the company provide the most complete solutions.

The single most important quality you'll need as LEAD TECH Technology Co., Ltd. is 'stick-to-it-iveness' or grit, a combination of perseverance, patience and adaptability.

Our mission is to operate the best specialty retail business in domestic, regardless of the product we sell. Because the product we sell is cij printer, our aspirations must be consistent with the promise and the ideals of the volumes which line our manufacture.

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The same determination is critical for business owners. The journey in cij printer business is both a challenging and rewarding experience.