Tyson is optimistic about China's fresh meat product market, and packaging is overweight to achieve traceability

In recent years, many local governments have introduced policies to encourage poultry to 'centrally slaughtered and put on the market' to ensure food safety, but public feedback has been mixed, and even

Some people take the risk and continue the live poultry trading. It is understood that in foreign countries, especially in developed countries in Europe and the United States, meat is generally packaged fresh to facilitate consumers’ purchase and meet food safety requirements. Production demand. However, in the future, as the consumption attitudes of Chinese people change, the market for packaged fresh meat will gradually grow. Moreover, the overseas development of cooked meat processing enterprises to build factories in China has also stimulated the development of my country's fresh meat market to a certain extent.

Chinese consumers have been paying more and more attention to food safety issues. In order to deepen the Chinese market, Tyson Foods (TSN-US) The chicken product package is accompanied by a QR code. Consumers can learn about the production and sales history of the food by simply scanning it with their mobile phone.

Tyson Foods has a large market share in the United States, and 1 pound of 5 pounds of meat consumed by each family comes from Sentai Foods . However, the purchasing habits of Chinese consumers are quite different from the United States. They will go to the local traditional market to buy freshly slaughtered warm chicken.

However, the purchasing methods of Chinese consumers are also changing. 'Bloomberg' reported that the emerging middle class eats meat more often, and many people who move to cities will also go to the supermarket to buy pre-packaged food. Good meat. China's pork consumption is the world's first, chicken is the second, and beef is the third. Although compared with emerging markets

, China’s economic growth is not the fastest, but compared with developed markets, Tyson believes that China has More business opportunities.

13% of Tyson’s annual revenue comes from overseas markets outside the United States, and it is also seeing more growth potential in China and India. Research organization Euromonitor predicts that, according to the dietary development trend of developing countries, by 2020, the growth of Asian food consumption will surpass the global growth.

In addition to designing frozen dishes for Chinese consumers that can be eaten by heating, the company also looks at e-commerce and intends to expand online Food sales.

Tyson used to act as a raw material supplier to provide meat raw materials to chain restaurants, but was affected by the 2014 expired meat incident. And the impact of bird flu, temporarily suspended

growth plan.

In the US market, Tyson Foods is also actively transforming It can be adjusted at any time according to the needs of consumers.

Adjust. At the same time, Tyson Foods also promotes fresh and frozen chicken products to India.