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Food safety incidents are still frequently exposed, which not only dampens consumers’ confidence in buying, but also causes huge internal consumption of human, material, and financial resources to the food industry as a whole, causing adverse social impacts, and even a certain The brand reputation of these food companies has brought a fatal blow. The two-dimensional code anti-counterfeiting traceability technology can effectively prevent food safety hazards in the entire production, processing, and sales links, and reduce the probability of food safety incidents. Facing a crisis of social trust, how should food companies respond to the advent of the era of anti-counterfeiting and traceability of QR code food?

In the current era of rapid Internet development, large food companies are responding to the arrival of the era of anti-counterfeiting and traceability of food QR codes. , The first thing to be solved is the production and management of the enterprise's internal informatization. The enterprise network information management itself not only satisfies the hardware conditions of the QR code anti-counterfeiting traceability system, but also improves the enterprise’s production standardization and the professional quality of the employees in the production and processing links during the information management process. Safety awareness can also indirectly improve the scientific talent incentive and competition mechanism. Furthermore, all traceability information from production raw materials and production processes to warehousing, logistics, sales and other links is recorded through network management, which facilitates the exchange of information between various departments within the enterprise, and also responds to sudden food emergencies. Be adequately prepared for security incidents. Once an individual food safety incident occurs, the company can find out which food processing link has a problem in a short time based on the huge food traceability information database, and what similar problems involve product batches. According to these clear and clear queries information. In this way, companies can effectively deal with problematic products and disclose the root cause of the problem to consumers, eliminating consumers' worries in the first place, and reducing the damage to brand reputation caused by food safety incidents.

In addition, companies need to be equipped with necessary QR code printing and decoding equipment on the actual food processing production line, and fine-tune the corresponding product packaging in order to spray the corresponding QR code label. After the above sufficient preparations are made, full coverage of the food production and processing links can be achieved to ensure food safety and quality. A small two-dimensional code label can record the traceability information of the whole process. When the product enters the store for sale, consumers only need to scan the QR code label with their mobile phone to find the traceability information most conveniently and intuitively, or through the terminal scanner hanging on the wall of the supermarket. From this point of view, as long as you are fundamentally aware of the importance of food safety for the long-term development of the company, the hardware equipment is only a simple link. To deal with the arrival of the era of QR code food safety, anti-counterfeiting and traceability, food safety awareness is more important. ’S strengthening.